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arge circulation of magazine does not always say an effective medium of promotion for the reason thatthere are a lot of books being published except for magazines.
It is best to consider that the medium of promotion vary with the budget and which strata would you like to draw your attention.
It is necessary to bear in mind in order not to have an obscure
advertisement that you can't take hold of your specific target of promotion by simply having a large circulation.

Magazine's circulation system>>

Publishinng companyBook shopReader
selling agencyOnline book shopReader

Leading multiple channels magazine

Subscriber Selections of magazines Book stores and Convenience stores are usually the main sources of selling magazines, but actually they are also being sold in the supermarkets and Departmet stores. Moreover, Direct publishing of magazines is also one channels of information.